Today's episode is brought to you by Hum Nutrition. Go to  HumNutrition.com and use code "Whole Beauty" for 15% off of your first order. Dustin Cash founded SOS Beauty with Hourglass Cosmetics veteran in 2017 after spending many years leading other brands. Their goal was to create a full-service boutique resource for all sectors of the luxury beauty space. They now service over 20 brands across hair, color, and skin internationally. Their current and past client roster in the US includes Patrick Ta Beauty, Shani Darden Skincare, Summer Fridays, and Rita Hazan.They speak about what it takes to win as a brand, how much you have to spend, and what its like to expand out into retail.Don't forget to rate, review, subscribe, and tell a friend who will be inspired. Visit KateHancock.com for more info on guests and future episodes.